کتابخانه

Title: The Neuroscientific Basis of Successful Design: How Emotions and Perceptions Matter | Author(s): Marco Maiocchi (auth.) | Year: 2015 | Edition: 1 | Language: English | Pages : 108 | ISBN: 978-3-319-02800-2, 978-3-319-02801-9  | Size: 6 MB  | Extension: pdf

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Table of contents :
Front Matter....Pages i-xiv
Emotions and Design Methodologies....Pages 1-3
Design as Evolutionary Discipline....Pages 5-10
Emotions and Design....Pages 11-24
Perception and Emotions....Pages 25-40
Metaphors and Design....Pages 41-61
The Design Process....Pages 63-74
Case Studies....Pages 75-90
Future Developments....Pages 91-99
Back Matter....Pages 101-108